Has anyone else ever worked at an advertising agency? It's a special kind of hell.
The guy on the right is the cute but stupid client, who has no idea what he wants his ad campaign to look like but knows that by God, he had better offer some inane suggestions or else it will seem like he has no idea what he wants his ad campaign to look like. The suggestions must be vague and not really change the end product at all. Last time he offered his opinion that the bird should "look more like it's flying. And friendlier too." He can tell that the designers really respected his opinion on this.
The guy on the left is the agency Creative Director. He's so far removed from the work these days that his idea of creative is pairing green trousers with a yellow t-shirt. One of the copywriters secretly spit into his cup of chai tea this morning after he told her they need to "conceptualize ideas" for the Mauve Bird copy.
"It needs to be fresh. Fresh and bold. But not so bold that we seem too bold. Or too fresh. It should be boldish, you know?"